THE TRASH OF INDIA
This is one single newspaper that I seriously consider as a "The TRASH of India".
Today's edition was an epic and at least a few Million Dollars worth of Media Space.
Here are snapshots of the contents for those who might have actually missed nothing at all, except saving Rs. 5/- and a couple of minutes, before it is TRASHED.
You may like to click these images to enlarge, just in case ...
FRONT COVER Page:
|Page # 2|
|Page # 3|
|Page # 4|
|Page # 5|
|Page # 6|
ACTUAL FRONT Page, at PAGE No. 7:
The Trash of India Headlines, only in Half a Page ...
|Page # 7|
The Trash continues, at Page # 3, actually NINTH Page:
|Page # 9|
|Page # 10|
|Page # 11|
|Page # 24|
So that was the 'Main Paper' of today's The TRASH of India for you, 11 out of 24 Pages.
Of course, not considered half a Kilo of newspaper waste in the form of a few Supplements.
And about the supplements of this Trash? If you put it all together for a month and compile it in one booklet, what you would get is a soft-porn that can be titled -
The TRASH that Tanatalizes India.
It is purely the market dynamics, consumer preferences & buying pattern that decide an advertiser's decision to book media space.
Question: As responsible consumers, do we continue to buy this TRASH and contribute to this insane "in-your-face" advertising tamasha? Think about it ...